Privacy Policy

Privacy Policy

Last Updated: July 2026

At AYSEL by Ayesha, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, or contact us.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

When you interact with our website, we may collect the following information:

Personal Information

  • Full Name
  • Email Address
  • Phone Number
  • Shipping & Billing Address
  • Payment Information (processed securely through our payment providers)
  • Order Details
  • Measurements and customization information (where applicable)

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

  • IP Address
  • Browser Type
  • Device Information
  • Pages Visited
  • Time Spent on Our Website
  • Cookies and Similar Technologies

How We Use Your Information

Your information is used to:

  • Process and fulfil your orders
  • Create and manage bespoke orders
  • Communicate order updates
  • Provide customer support
  • Improve our website and services
  • Prevent fraud and unauthorized transactions
  • Comply with legal obligations
  • Send promotional emails or updates (only if you have subscribed)

Order Measurements

For made-to-order garments, we collect measurements provided by you.

These measurements are used solely to produce your garment and improve your shopping experience.

Payment Information

We do not store your complete payment card details.

Payments are securely processed through trusted payment providers.

Cookies

Our website uses cookies to:

  • Improve website functionality
  • Remember your preferences
  • Analyse website traffic
  • Enhance your browsing experience

You may disable cookies through your browser settings; however, some website features may not function correctly.

Sharing Your Information

We do not sell, rent, or trade your personal information.

Your information may only be shared with trusted third parties when necessary, including:

  • Payment providers
  • Courier companies
  • Website hosting providers
  • Legal authorities where required by law

International Customers

If you place an order from outside Pakistan, your information may be processed in accordance with applicable international data protection laws.

Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, misuse, disclosure, or loss.

While no online system can guarantee complete security, we continuously work to safeguard your data.

Your Rights

You may request to:

  • Access your personal information
  • Correct inaccurate information
  • Update your details
  • Request deletion of your personal information (subject to legal obligations)
  • Withdraw consent for marketing communications

To exercise these rights, please contact us using the details below.

Third-Party Links

Our website may contain links to third-party websites or social media platforms.

AYSEL by Ayesha is not responsible for the privacy practices or content of external websites.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements.

Any updates will be published on this page with the revised effective date.

Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact us:

AYSEL by Ayesha